Sheraton Hotels Color Your Plate Nutrition Campaign

Branding for Sheraton Hotels nutrition program that educates guests about the importance of maintaining a healthy lifestyle by adding three or more colors from fruits and vegetables to your food order.

Client
Starwood Hotels and Resorts Worldwide

Color Your Plate Logo: 5 leaves of various colors arranged to look like a plate. Next to it reads "Color Your Plate"

Designed to work in conjunction with the Sheraton Fitness branding and work in various sizes, the logo was created to show the different colors of fruits and vegetables. Leaves were arranged in a circular composition to look like a plate.

Poster advertising the Color Your Plate campaign. The main copy reads “Color Me Delicious”.

Elevator Poster Concepts


Poster advertising the Color Your Plate campaign. The logo is used to represent sushi, and a set of chopsticks are reaching for one of the sushi.
Poster advertising the Color Your Plate campaign. A photo of a salad is shown and parts of the salad are pointed out for their health benefits.

Logo In Use On In-Room Menus


Spread of a sample food menu that incorporates the Color Your Plate logo.
Spread of a sample food menu that incorporates the Color Your Plate logo.

Logo Design Process


Color Your Plate Logo: 5 leaves of various colors arranged to look like a plate. Next to it reads "Color Your Plate"
Logo Design process for Color Your Plate.