Lettering for Pureology

Pureololgy contacted me when they were redesigning their packaging, for their line of zero sulfate hair care products created for consumers with color treated hair.

Over fifty taglines were created for social posts, packaging, advertisements, and conference graphics.

Client:
L’Oreal

pureology lettered in a lively cursive
"celebrate in colour" lettered in a bold but lively cursive
"keep it colourful" lettered in a lively cursive

Lettering on Product


Pureology style + care curl complete hair product
Pureology hydrate air dry cream

Social Media Images


woman with wavy bleach blonde hair and a white skirt and tank top posed on a purple chair next to a yellow wall with the cursive tagline "Keep it colourful"
social media image advertising pureology product