Bethany is a custom font for natural haircare brand Not Your Mother’s.

Designed to be used for product titles and decorative typographic elements, a custom all-caps font was created for the Not Your Mother’s rebrand.

Brown hand holding a White shampoo bottle with a pink top in front of a pink background. Reads "Bonding Shampoo 02, Not Your Mother's Tough Love"
Photo of 3 Not Your Mother's Curl Talk hair products.
Type Specimen for proprietary font created for Not Your Mother's Haircare Brand by Elizabeth Carey Smith and Lila Symons for Mackey Saturday.
Six shampoo bottles in different colors from the Not Your Mother's Naturals brand.
Photo of 3 Not Your Mother's Smoot Moves hair products.
Photo of 3 Not Your Mother's Beach Babe Texturizing Surf Paste.
Photo of 7 types of Not Your Mother's Dry Shampoo.

Maker

Star Beasts