Custom Fonts — Lila Symons

For over a decade, I have worked as a Proprietary Typeface Designer, making custom display and handwriting fonts for Consumer Product Companies, Brands, and Illustrators.

I have done everything from drawing handwriting fonts from my own lettering and calligraphy, developing readable display typeface families, as well as turned the lettering work of designers, illustrators, calligraphers, and lettering artists, into working fonts.

Bethany, a font for Not Your Mother’s Haircare.

Type Specimen for Custom Typeface for the proprietary font, Lassie created by Lila Symons and Allyson Lassiter. The sample text in visual reads “Star Beasts, follow me!”.

Lassie, a friendly, readable font for Star Beasts, a graphic novel for children.

For 7 years, I worked as a typeface designer exclusively for Hallmark Cards.

Below are a handful of the many proprietary projects I worked on during my tenure at Hallmark.

If you have purchased or received a Hallmark Card or product, it is likely you have seen font I have created for the company.

All fonts below © Hallmark Licensing:

Type Specimen for Almond Milk a proprietary font created for Hallmark Cards by Lila Symons and Livy Long. © Hallmark Licensing . The sample text in visual reads “Pop-Up Coffee Truck”.

Almond Milk, an all-caps font full of personality and custom features.

Scripty, a connected-script font inspired by pointed pen calligraphy and hand lettering.

Type Specimen for Amends, a proprietary font created for Hallmark Cards by Lila Symons. © Hallmark Licensing . The sample text in visual reads “Problem Solver”.

Amends, a friendly variable font with lots of weight options.

Type Specimen for Millie, a proprietary font created for Hallmark Cards by Lila Symons. © Hallmark Licensing . The sample text in visual reads “Perfectly Imperfect”.

Millie, a perfectly imperfect pointed pen connected-script font inspired by novice pointed pen lettering.

Type Specimen for Sunrise and Sunset, a proprietary font family created for Hallmark Cards by Lila Symons and Donna Van Hooser. © Hallmark Licensing. The sample text in visual reads “Cowabunga”.

Sunrise and Sunset, a series of fonts designed to be layered or used individually.

Type Specimen for Waterlily, a proprietary font created for Hallmark Cards by Lila Symons and Riga Sutherland. © Hallmark Licensing. The sample text in visual reads “Never stop flourishing”.

Waterlily, a casual brush font.

Type Specimen for Sinchular, a proprietary font created for Hallmark Cards by Lila Symons and Nan Sinchai. © Hallmark Licensing. The sample text in visual reads “Your Adventure Story”.

Sinchular, a font with roots in handwriting.

Type Specimen for Maker, a proprietary font created for Hallmark Cards by Lila Symons and Lynn Giunta. © Hallmark Licensing. The sample text in visual reads “We are Makers”.